CARDINALS HOPE PLAN PUTS HOME TEAM FANS IN SUN DEVIL SEATS

          For this year's Cardinals-Cowboys game on September 7,
     everyone from "grass-roots fan groups that meet on the
     Internet to bigwigs in the Cardinals front office has
     concocted a plan to put red-clad fans in Sun Devil Stadium,
     where those wearing Cowboys' blue traditionally occupy about
     half of the 73,273 seats," according to Lee Shappell of the
     ARIZONA REPUBLIC.  The grass-roots effort is called
     C.A.R.D.S. W.I.N., for Capture All Remaining Dallas Seats --
     Whatever Is Necessary.  The plan was "spawned" on Cards
     Corner, the Cardinals message-board area on Arizona Central,
     the Arizona Republic's Web site at www.azcentral.com. 
     Campaign Coordinator Dave Baker said that more than 1,000
     tickets have already been sold through a "campaign of
     massive e-mailings, strategically distributed fliers to
     season ticket holders, and by word of mouth."  Baker has set
     up an e-mail address for those who want to talk about the
     campaign at CARDSWIN97@aol.com.  Baker: "E-mail has been a
     real easy way to do this.  It was a way to get people
     involved that didn't cost a dime.  We've been able to do it
     on a shoestring budget" (ARIZONA REPUBLIC, 7/25).