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BIG 12 SCHOOLS FIND BOWLING IS AN EXPENSIVE PROPOSITION
Published July 25, 1997
Three NCAA Big 12 football teams, the Universities of CO, NE and TX, which reported financial deficits after bowl trips last season "proved just how expensive postseason football can be," according to Bill Campbell in the DALLAS MORNING NEWS. Campbell writes that two "primary culprits -- lack of ticket sales and the current conference revenue- distribution plan" helped create the deficits. The Univ. of CO spent $1.12M to play in the Plymouth Holiday Bowl and reported a $163,413 loss; the Univ. of TX spent $1.81M for the Tostitos Fiesta Bowl and lost $314,405 and NE spent more than $2.6M for the FedEx Orange Bowl and reported a loss of $890,000. But Campbell writes that when it came to spending, " cost-cutting was far from a priority for any of these teams." For example, CO "wanted to reward its players with gifts" and spent $21,594 for Sony Playstations, $13,395 for a pre-game party and $20,134 for leather bomber jackets. The Univ. of TX paid $251,402 in bonuses to employees, including in other sports, "to reward its entire athletic department," and NE took its full team, 170 players, including walk-ons, to its bowl, and spent $331,361 for charter flights for 320 team, staff and family members, and $375,203 on hotel expenditures (DALLAS MORNING NEWS, 7/25).