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Sports Industrialists

COLANGELO'S DESERT DREAMS? OWNER PROFILED IN USA TODAY

          D'Backs & Suns Owner JERRY COLANGELO was profiled by
     Bill Meyers in the cover story of today's USA TODAY sports
     section under the header "Colangelo Expects Lots of Green in
     Desert."  Colangelo, on the new Bank One Ballpark, and
     owning an MLB team: "The game is much more than signing
     players.  The difference is in the details."  Meyers: "And
     by sweating the small stuff in the stifling heat of Arizona,
     the Diamondbacks CEO believes he can make big money in
     baseball."  Colangelo has sold 34,000 season tickets and
     booked "nearly" $500M in advertising and marketing packages,
     which means the D'Backs will gross more than $100M in '98,
     which Meyers writes "should be one of the top four financial
     performances in the major leagues."  Padres CEO Larry
     Lucchino said the D'Backs "are going to have a cash register
     in the desert."  Colangelo, on his business philosophy:
     "Filling seats, getting things sold is what it's about" (USA
     TODAY, 7/24).   

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