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STRIKE TEN NAILS DOWN AFFINITY CARD DEAL; IN TALKS WITH IBM

          Strike Ten Entertainment, the marketing and management
     arm of the bowling industry, has signed a deal with
     MasterCard for a co-branded affinity card, to be called the
     Strike Ten Entertainment MasterCard.  The card will feature
     the Strike Ten logo, and can be ordered with an American
     Bowling Congress (ABC) or Women's Int'l Bowling Congress
     (WIBC) logo as well.  Applications will be available at
     participating bowling centers, with ABC and WIBC members
     receiving applications via direct mail.  The card will be
     issued this summer by First USA (Strike Ten).
          CYBERBOWL: AD AGE's Jeff Jensen reports that, in
     addition to Strike Ten's recent deals with A-B and
     MasterCard, IBM, "in talks to become a Strike Ten marketing
     partner," has "committed" to create www.bowl.com.  Strike
     Ten-licensed merchandise and tickets to major bowling
     tournaments will be sold through the site.  Jensen adds that
     "terms with MasterCard and IBM weren't disclosed; the deals
     commit sponsors to back, with media and promotions, various
     events and TV projects handled by Strike Ten."  Strike Ten
     CEO Steve Ryan said that a telecom deal "is being
     negotiated," with other "targeted categories" including food
     and soft drinks.  Ryan also said that Strike Ten is in talks
     with a NY-based agency "to help repackage" the Ladies Pro
     Bowlers Tour (LPBT), and if "a formal relationship is
     struck, the agency would assist in positioning, sponsorship
     sales and TV negotiations" (AD AGE, 7/21).
          TV DETAILS: Strike Ten has also negotiated a time buy
     with ESPN to air the LPBT.  Strike Ten's Ryan: "Bowling
     produces attractive, solid demographics that represent a
     broad cross section of the American population"
     (Bloomburg/ST. LOUIS POST-DISPATCH, 7/20).

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