Sponsorships Advertising Marketing

BUILDERS SQUARE REMEMBERS THE ALAMO (BOWL) AFTER ACQUISITION

7.21.1997

          Kmart Corp. announced Thursday that it had sold TX-
     based Builders Square, but "all indications are that the
     chain's new owners, Leonard Green & Partners, will honor"
     its two-year contract extension to sponsor the Alamo Bowl,
     according to Tim Griffin of the SAN ANTONIO EXPRESS-NEWS. 
     L.A.-based Green & Partners plans to combine Builders Square
     with MD-based Hechinger Co.  Sources "indicated" that
     Builders Square paid the Bowl "about" $500,000 in its most
     recent deal, but the payment "didn't actually cost the
     company that much money," as vendors such as Black & Decker,
     Glidden and Sylvania "helped underwrite those costs with
     commercial buys and promotions" (S.A. EXPRESS-NEWS, 7/18).

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