Franchises

BALTIMORE FEELING SPIRIT OF INDOOR SOCCER AS TEAM INKS DEALS

7.18.1997

          The NPSL Baltimore Spirit yesterday announced "the most
     lucrative sponsorship in team history," a "six-figure" deal
     with Dannon, as well as a deal with WCBM-AM to air all 40
     regular season and playoff games, according to Doug Brown of
     the Baltimore SUN.  Brown writes "it is believed" the Dannon
     deal, "by far the largest" in NPSL history, is for about
     $250,000 for one year.  Dannon will have logo placement on
     the team uniform and be "prominent" in team advertising and
     on radio and TV broadcasts (Baltimore SUN, 7/18).

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