The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

7.15.1997

     TODAY: MLB American League Attendance Through July 13                           '97           YEAR-TO-DATE
            COMPARISONS     
                    TEAM
                     HOME           DATES
                     AVG.
                     TOTAL
                     %
          CAP
                     '96
          AVG.
                     %           +/-
                     '95
          AVG.
                     %           +/-
          
           BAL                41
                     45,466
                     1,864,121
                     94%
                     43,941
                     +           3%
                     43,034
                     +           6%
          
           SEA                46
                     38,991
                     1,793,602
                     66%
                     32,854
                     +19%
                     22,510
                     +73%
          
           TEX                46
                     37,952
                     1,745,798
                     77%
                     35,019
                     +           8%
                     27,582
                     +38%
          
           CLE^                40
                     42,206
                     1,688,255
                     97%
                     41,738
                     +           1%
                     40,039
                     +           5%
          
           TOR                49
                     32,133
                     1,574,513
                     64%
                     31,772
                     +           1%
                     39,257
                     -18%
          
           NYY                44
                     31,106
                     1,368,676
                     54%
                     24,638
                     +26%
                     24,361
                     +28%
          
           BOS                46
                     27,168
                     1,249,742
                     80%
                     28,277
                     -           4%
                     30,061
                     -10%
          
           CHI                44
                     23,323
                     1,026,208
                     53%
                     21,242
                     +10%
                     22,673
                     +           3%
          
           ANA^                42
                     21,886
                     919,228
                     64%
                     23,564
                     -           7%
                     24,287
                     -10%
          
           KC                44
                     19,848
                     873,301
                     49%
                     18,284
                     +           9%
                     17,622
                     +13%
          
           MIN^                47
                     17,902
                     841,400
                     37%
                     17,724
                     +           1%
                     14,690
                     +22%
          
           DET^                47
                     15,508
                     728,878
                     33%
                     15,117
                     +           3%
                     16,634
                     -           7%
          
           OAK^                42
                     16,452
                     690,997
                     38%
                     12,628
                     +30%
                     16,540
                     -           1%
          
           MIL                41
                     16,379
                     671,557
                     31%
                     14,670
                     +12%
                     15,318
                     +           7%
          
               
           AL                619
                     27,522
                     17,036,276
                     59%
                     25,750
                     +           7%
                     25,359
                     +           9%
          
  
          NOTES:  (^) Oakland's first six home games in '96 were     played at 9,300-seat Cashman Field in Las Vegas.  Both     Oakland and Cleveland have increased capacity slightly from     '96, while Minnesota and Detroit have decreased capacity.      Anaheim Stadium, currently being renovated, has capacity     listed at 34,000, down from 64,406 in '96.  The '96     comparison is of average attendance through the same number     of dates.  Due to the shortened '95 season, the '95     comparison is of final season average.                              -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	% CAP	'96 AVG.	% +/-	'95 AVG.	% +/-
BAL	41	45,466	1,864,121	94%	43,941	+ 3%	43,034	+ 6%
SEA	46	38,991	1,793,602	66%	32,854	+19%	22,510	+73%
TEX	46	37,952	1,745,798	77%	35,019	+ 8%	27,582	+38%
CLE^	40	42,206	1,688,255	97%	41,738	+ 1%	40,039	+ 5%
TOR	49	32,133	1,574,513	64%	31,772	+ 1%	39,257	-18%
NYY	44	31,106	1,368,676	54%	24,638	+26%	24,361	+28%
BOS	46	27,168	1,249,742	80%	28,277	- 4%	30,061	-10%
CHI	44	23,323	1,026,208	53%	21,242	+10%	22,673	+ 3%
ANA^	42	21,886	919,228	64%	23,564	- 7%	24,287	-10%
KC	44	19,848	873,301	49%	18,284	+ 9%	17,622	+13%
MIN^	47	17,902	841,400	37%	17,724	+ 1%	14,690	+22%
DET^	47	15,508	728,878	33%	15,117	+ 3%	16,634	- 7%
OAK^	42	16,452	690,997	38%	12,628	+30%	16,540	- 1%
MIL	41	16,379	671,557	31%	14,670	+12%	15,318	+ 7%

AL	619	27,522	17,036,276	59%	25,750	+ 7%	25,359	+ 9%