Sponsorships Advertising Marketing

DISNEY GOLF VISITS ANTIGUA FOR APPAREL DEAL

7.14.1997

          Walt Disney World Co. and AZ-based clothing
     manufacturer The Antigua Group have signed an agreement to
     make Antigua a preferred supplier to Walt Disney World Golf
     through 2003.  Antigua product will be featured at Disney
     World golf pro shops, resort locations, Team Mickey sports
     shops and corporate outings held at the resort.  Antigua
     apparel will also be part of staff and volunteer uniforms at
     Disney-sponsored pro golf events (Disney).
          NOT A MINNIE DEAL: In Phoenix, Ken Western wrote that
     the deal "is potentially worth millions to Antigua, which is
     in transition" after being sold in June to TX-based
     sportswear maker Southhampton Enterprises.  The deal is
     "likely to spin off more business with Disney operations
     around the country [and] ... comes as Disney is getting more
     serious about its golf operations."  Disney Golf also has a
     golf agreement with Callaway Golf (ARIZONA REPUBLIC, 7/11).

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