IS BOLLE FRENCH FRIED? OPERATIONS ARE MOVED TO THE U.S.

          The parent of Denver-based Bolle America, which
     distributes French-made Bolle ski goggles and sunglasses in
     the U.S., "completed the acquisition" of Bolle France
     yesterday, according to Robert Schwab of the DENVER POST. 
     The purchase of Bolle France was paid for with $33M in cash
     and $22M in stock and the company's new name will be Bolle
     Inc.  Martin Franklin, Chair of NY-based holding company BEC
     Group Inc., said that the company's new CEO "will be
     stationed in Denver and further product development will
     probably take place" in CO.  Gary Kiedaisch, who was CEO of
     VT-based Stowe Mountain Resort, has been named the new Dir
     of Ops for Bolle Inc (DENVER POST, 7/11).
          OLE BOLLE: Bolle has tested a new ad campaign in Denver
     that will "emphasize the status-symbol nature" of its
     sunglasses by "playing off" the popularity of its goggles. 
     TV spots will feature skiers, but BEC Group's Franklin said
     that soccer and other sports "will be mined" for athletes to
     appear in future spots (Robert Schwab, DENVER POST, 7/11).