WITH RENEWALS SLOW, NUGGETS EMBARK ON NEW MARKETING CAMPAIGN

          With Nuggets season-ticket renewals closing Friday,
     only around 65% of last year's 7,400 ticket holders have
     signed up for another season, according to Mike Monroe of
     the DENVER POST.  Ascent Sports President Ellen Robinson
     "acknowledged that renewals have been very slow, and have
     become the focus of the team's marketing efforts."  Monroe:
     "The problem Robinson and her sales staff face is daunting,
     and they have been told so by their clientele: not only were
     the Nuggets awful last season, they hardly seemed to care by
     season's end."  To that end, the club is starting a new TV
     and print marketing campaign this week with the tagline,
     "Every game ... every quarter ... every minute."   Robinson
     said that the team has "decided against a 'fire-sale' policy
     that would have lowered ticket prices or returned the free
     parking that was removed two years ago from season-ticket
     packages because it didn't make economic sense for a team
     already losing millions" (DENVER POST, 7/10).