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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Wieden & Kennedy won Best of Show honors in the TV
     category at the 30th annual American Advertising Awards for
     an ESPN campaign (N.Y. TIMES, 6/20)....In Canada, Bell
     Mobility signed a C$1M agreement to supply free cell phones
     and discounted service to the 1,100 amateur athletes of
     Canada's Athletes Can association.  IMG negotiated the deal
     for the program, called Athletes Can Connect (GLOBE & MAIL,
     6/20)....English soccer club Coventry has signed a three-
     year, $3.28M shirt sponsorship with Subaru, which will
     provide 40 cars.  The team had been sponsored by Peugeot for
     nine years (LONDON TIMES, 6/20)....Merrill Lynch analyst
     Hayley Kissell told clients "to expect a solid second
     quarter" from Callaway Golf.  He cited a recent survey of
     golf retailers showing "demand for (Callaway's) clubs is
     strong with all products reportedly doing well" (WALL STREET
     JOURNAL, 6/19)....NY-based ANC Sports Enterprises will
     handle rotational signage for ESPN's B3 competition (ANC).


SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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