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WHAT ELS COULD NBC HOPE FOR? NBA FINALS, U.S OPEN PANNED

          NBC's coverage of the Bulls-Jazz NBA Finals Game Six on
     Friday drew an overnight rating of 20.1/35 share, down 4%
     from the '96 Bulls-Sonics Game Six, which earned a 20.9/36
     on a Sunday night, but up 7% from last year's second Friday
     rating, an 18.8/34 for Game Five.  The Game Six overnight
     rating assures that the '97 Finals' cumulative average will
     rank no lower than third all-time.  The game earned a
     53.1/78 in Chicago and a 50.9/78 in Salt Lake City (NBC). 
          REVIEWS: In Boston, Howard Manly writes that NBC
     interviewing NBA Commissioner David Stern at halftime "was
     another example of the comprehensive coverage provided in
     the NBA Finals by NBC" (BOSTON GLOBE, 6/15).  In Chicago,
     Michael Hirsley noted that Rebecca Lobo and the WNBA were
     being "promoted ad nauseam via commercials and a halftime
     report" (CHICAGO TRIBUNE, 6/14).  SUN-TIMES columnist Phil
     Rosenthal echoed that and wrote, "Shame NBC couldn't at
     least mention that the Women's NBA is about to begin its
     first season.  Sheesh" (CHICAGO SUN-TIMES, 6/15).
          OPEN IS SHUT:  Overnight ratings for NBC's Saturday
     coverage of the U.S. Open were a 6.5, up 35%, "highest in
     ten years" (Rudy Martzke, USA TODAY, 6/16).  In Houston,
     David Barron writes on NBC's coverage, adding that Sunday's
     "drama made for riveting television.  Good thing Johnny
     Miller isn't Bill Walton; otherwise, we would have had 45
     minutes of 'Somebody make a birdie putt, already'" (HOUSTON
     CHRONICLE, 6/16).  In Toronto, Rob Longley wrote the U.S
     Open, "thanks to NBC's superb packaging, was golf as good as
     it gets. ... NBC put on a major show" (TORONTO SUN, 6/16).
     In N.Y., Phil Mushnick: "NBC/ESPN Tigered us to death.  We
     spent more time watching Woods line up putts than watching
     other contenders actually hitting theirs" (N.Y. POST, 6/16).
     

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