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U.S. OPEN MARKETING NOTES: ODYSSEY PROFILED ON "POWER LUNCH"

          Michael Magerman, the President of Odyssey/Tommy Armour
     Golf, was profiled by CNBC's Greg Griffeth on Friday's
     "Power Lunch."  Owned by U.S. Industries, the two golf
     companies have $100M in combined annual sales.  Goldman
     Sachs' Jack Kelly: "This year profits could double versus
     where they were, so it's been a very nice turnaround in the
     last several years, which coincides with the Odyssey
     acquisition."  Griffeth: "A purchase some say was made to
     acquire Magerman, not just his company. ... This year, for
     the first time in 25 years, putter leader Ping has been
     ousted as the number one seller by the Odyssey putter even
     though the company is less than seven years old. ...
     Magerman now wants to do with Tommy Armour what he did with
     Odyssey, using new technology and an aggressive marketing
     plan" ("Power Lunch," CNBC, 6/13).
          TIGER TALK:  Tiger Woods was criticized over the
     weekend for his handling of the press while at
     Congressional.  Woods met with limited members of the media
     after shooting a 74 on Thursday.  In Hartford, Bruce Berlet
     wrote it was the "second time in less than three weeks" that
     Woods "stiffed the media."  Berlet: "This bullying is
     becoming habitual" (HARTFORD COURANT, 6/15).  In N.Y., Mike
     Lupica: "Somebody just has to explain to Tiger -- because
     his fawning handlers either can't or won't -- that the media
     just doesn't want to talk to him about eagles and birdies"
     (N.Y. DAILY NEWS, 6/15).  Also in N.Y., George Willis wrote
     under the header, "C'Mon, Tiger, Get Real.  Woods Could Use
     Attitude Adjustment."  Willis: "[I]t shouldn't be hard for
     him to understand that the media and the general public ...
     are interested in what he ... has to say" (N.Y. POST, 6/15). 
     In Orlando, Larry Guest: "Two of the world paragons of
     sports arrogance, Nike and International Management Group,
     are doing the coaching and they have in Tiger a most willing
     student" (ORLANDO SENTINEL, 6/15).  Jack Nicklaus: "He'll
     grow.  Don't be too hard on him" (N.Y. DAILY NEWS, 6/15). In
     N.Y., Phil Mushnick, on the coverage of Woods: "[T]he steady
     grind of new, melodramatic Tiger commercials is wearing
     thin.  For crying out loud, Woods won the Masters, not World
     War II. ... TV and its advertisers eventually will make us
     sick of Tiger" (N.Y. POST, 6/16).  
          NOTES:  A crowd of 30,000 attended Sunday's final round
     at Congressional (WASHINGTON POST, 6/16)....Titleist took
     out a full-page ad in USA TODAY congratulating spokesperson
     Ernie Els on his victory (USA TODAY, 6/16)....President
     Clinton watched the final round yesterday and was met by
     USGA President Judy Bell and NBC Sports President Dick
     Ebersol (WASHINGTON POST, 6/16).  He was also interviewed by
     NBC's Dick Enberg and Johnny Miller (NBC, 6/15).  Clinton
     invited all Open participants to a private tour of the White
     House today (FT. WORTH STAR-TELEGRAM, 6/14).

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