Franchises

HEAT ALTER TICKET PRICING TO STIMULATE SALES

6.16.1997

          In an "apparent push to overcome last season's
     lackluster sales, when only 21 of 41 regular-season games
     sold out at Miami Arena," the Heat announced ticket policy
     changes, according to Ira Winderman of the Ft. Lauderdale
     SUN-SENTINEL.  Winderman: "A franchise that had previously
     frowned upon partial season ticket plans and discounted
     tickets confirmed it would place 11-game packages on sale in
     August and discount tickets during the season for games that
     produce lagging sales."  For the first time, the Heat
     lowered prices on a seating category, reducing the upper
     corners from $19 to $17 per game.  Overall, ticket prices
     will rise 6.2% for season ticket holders and 9.8% on
     individual purchases (SUN-SENTINEL, 6/14).  In Miami, Barry
     Jackson reports that the price increase will affect 10,000
     of Miami Arena's 15,200 seats (MIAMI HERALD, 6/14).

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