SBD/12/Sports Society

L.A. SPORTS STUDY SHOWS $800M ECONOMIC IMPACT

          An economic impact report released by the L.A. Sports
     Council and the L.A. Area Chamber of Commerce showed that in
     '96, the sports industry in L.A. generated over $800M in
     revenues, which translates into an overall economic impact
     of about $2B -- which the Council says is "nearly identical"
     to the total revenue figure from a similar study in '93. 
     The study was conducted by a team of graduate students from
     UCLA.  L.A. Sports Council President David Simon: "Quite
     remarkable, especially considering that in the timetable
     between the two studies, L.A. has suffered the loss of its
     two professional football teams, several annual sporting
     events and an overall economic recession."  The economic
     impact figure was determined using '96 revenue, employment
     and attendance figures collected by surveying all of the
     "significant sports entities" in the five-county L.A. area. 
     The study included 18 pro sports teams, seven sports venues,
     12 local colleges and universities, Hollywood Park, Santa
     Anita and nine annual events such as the Nissan Open and the
     Long Beach Grand Prix (L.A. Sports Council).  In L.A., Nancy
     Brooks writes the study indicates that the Southern CA
     sports industry "has proven surprisingly resilient," despite
     the loss of two NFL teams (L.A. TIMES, 6/11).  

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NFL, Nissan, Sports in Society

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