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L.A. SPORTS STUDY SHOWS $800M ECONOMIC IMPACT
Published June 12, 1997
An economic impact report released by the L.A. Sports Council and the L.A. Area Chamber of Commerce showed that in '96, the sports industry in L.A. generated over $800M in revenues, which translates into an overall economic impact of about $2B -- which the Council says is "nearly identical" to the total revenue figure from a similar study in '93. The study was conducted by a team of graduate students from UCLA. L.A. Sports Council President David Simon: "Quite remarkable, especially considering that in the timetable between the two studies, L.A. has suffered the loss of its two professional football teams, several annual sporting events and an overall economic recession." The economic impact figure was determined using '96 revenue, employment and attendance figures collected by surveying all of the "significant sports entities" in the five-county L.A. area. The study included 18 pro sports teams, seven sports venues, 12 local colleges and universities, Hollywood Park, Santa Anita and nine annual events such as the Nissan Open and the Long Beach Grand Prix (L.A. Sports Council). In L.A., Nancy Brooks writes the study indicates that the Southern CA sports industry "has proven surprisingly resilient," despite the loss of two NFL teams (L.A. TIMES, 6/11).