BRAVES' JONES HAS CHIPPER OUTLOOK ON, OFF THE FIELD

          The Braves' Chipper Jones is INSIDE SPORTS' cover story
     as Alan Schwarz writes Jones "isn't just a budding superstar
     -- he's a guiding light for the entire sport, a signal that
     better times lie ahead."  Jones "may already be even more
     popular than he is talented, and marketers are seizing on
     that appeal," as Jones has deals with Burger King that
     includes a "ChipperChoice Value Meal" in GA; an upcoming
     national campaign from Mizuno; and the launch of OH-based
     Malley's Chocolates Chipper Bar.  Malley's Chocolates
     President Dan Malley: "With a name like Chipper, he was born
     to have a candy bar."  Burger King Southeast Region
     Marketing Manager Mike Evans: "He's able to access the
     children and female market.  He's very attractive to those
     groups.  He's very down-to-earth and has great family
     values" (INSIDE SPORTS, 7/97).