SBD/2/Sports Society

POLL SHOWS TIGER IS EARNING HIS STRIPES FROM THE PUBLIC

          A Wall Street Journal/NBC News poll shows that Tiger
     Woods "has shot past even" Michael Jordan in public
     approval, according to Albert Hunt of the WALL STREET
     JOURNAL.  Pollster Peter Hart, who conducted the survey with
     Robert Teeter, on Woods' popularity: "A telling comparison
     is that Tiger Woods's popularity today is greater than
     Norman Schwarzkopf's and Colin Powell's the week after the
     Persian Gulf War."  Woods and Jordan are "known by virtually
     all Americans" -- more than 90% for Woods and more than 95%
     for Jordan.  Their popularity is "across the board, with
     soaring positives among every age, regional, professional,
     racial and political subgroup" (WALL STREET JOURNAL, 5/2):

                                        
POSITIVE
NEGATIVE
DON'T KNOW NAME/ NOT SURE
Colin Powell
77%
5%
4%
Tiger Woods
76%
2%
9%
Michael Jordan
69%
6%
3%
Bill Clinton
53%
31%
1%
Al Gore
46%
27%
2%
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