SBD/16/The Back Of The Book

MARKETS WITH NBA EXPANSION POTENTIAL LED BY FAMILIAR CITIES

          AMERICAN CITY BUSINESS JOURNALS (ACBJ) conducted a
     study of the pro sports expansion potential of 55 U.S.
     metropolitan areas.  Areas are ranked by Market Index (MI),
     which takes into account population, projected population,
     TV households, total personal income and number of
     businesses with more than 100 employees.  An MI of 200 means
     that a metro is better demographically than half of the
     present metros in a given league.  An MI of 100 means that
     an area is better than a quarter of the existing markets. 
     Capacity Measure (CM), formulated by weighing each market's
     total personal income and its number of existing pro sports
     teams, indicates the amount of support available for a major
     league sports team.  ACBJ determined that an area needs a CM
     of at least 0.63 to support an NBA team.

   
TOP TEN MARKETS WITH SUFFICIENT CAPACITY FOR NBA EXPANSION
MARKET
MARKET INDEX
CAPACITY MEASURE
 
MARKET
MARKET INDEX
CAPACITY MEASURE
SAN DIEGO
134
0.67
GREENSBORO-W.S.
65
0.88
BALTIMORE
132
0.75
W. PALM BEACH
61
1.17
COLUMBUS
82
1.15
MEMPHIS
61
0.83
NORFOLK-VA BEACH
74
1.06
LAS VEGAS
59
0.88
HARTFORD
72
1.1
GRAND RAPIDS, MI
59
0.78

 

MARKET
'96 POP.
'97 TV HH'S
PROJECTED POP. 2005
PERSONAL INCOME
LARGE BUSINESSES
BALTIMORE
2,474,118
989,000
2,693,000
$59,115
1,283
COLUMBUS
1,447,646
735,000
1,604,000
$31,386
979
GRD. RAPIDS
1,015,099
648,000
1,088,000
$21,338
673
G'BORO-W.S.
1,141,238
567,000
1,243,000
$24,121
842
HARTFORD
1,110,102
915,000
1,224,000
$29,988
748
LAS VEGAS
1,201,073
427,000
1,419,000
$24,043
549
MEMPHIS
1,078,151
611,000
1,168,000
$22,774
703
NORFOLK
1,540,252
631,000
1,660,000
$29,065
657
SAN DIEGO
2,655,463
917,000
3,207,000
$56,923
1,165
W. PALM BCH
992,840
587,000
1,168,000
$31,994
513

 

NOTE: Personal income is measured in thousands. -30-
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