Today, THE DAILY continues our exclusive MLB team profiles with a look at the Yankees. MSG Network owns the broadcast and cable rights to all games, and sublicenses games to WPIX. The N.Y. TIMES' Richard Sandomir has reported that WPIX will pay "at least" $200,000 per game for the 40 Yankees broadcast this year. On deck: The Mets.
| TEAM: | New York Yankees |
| '97 SLOGAN: | None |
| PLAYERS FEATURED: | World Series title focus of ads |
| PAYROLL: | $59,148,877 (1 of 28) |
| SEASON-TICKETS: | n/a |
| SELECT KEY SPONSORS: | Coca-Cola, adidas, A-B |
| OUTFIELD WALL ADS: | Met Life, Snapple, Utz Chips, Fleet Bank, Hitachi, A-B, Dodge, Burger King, Nobody Beats The Wiz, Icon |
| VIRTUAL ADVERTISING: | None |
| WEB SITE: | www.yankees.com |
| SITE DESIGNER: | Seattle-based UltraPLEX |
| ADVERTISING ON SITE: | TravelWeb |
| BROADCAST TV: | WPIX-TV |
| GAMES/YEAR IN DEAL/$: | 40/1 of 2/na |
| CABLE TV: | MSG Network |
| GAMES/YEAR IN DEAL/$: | 100/9 of 12/$52.5M |
| SALES RESPONSIBILITY: | Station |
| RADIO: | WABC-AM |
| GAMES/YEAR IN DEAL/$: | 162/12 of 14/$7M |
| SALES RESPONSIBILITY: | Station |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages come from Broadcasting & Cable, 3/31 issue.
