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Sports Industrialists

AFTER THESE REVIEWS, DO YOU WANT TO "WALK ON THE WILD SIDE?"

          DENNIS RODMAN's new book, "Walk on the Wild Side," from
     Delacorte Press, which was co-authored by SI's MICHAEL
     SILVER, goes on sale today.  In Chicago, Teddy Greenstein
     notes that Rodman, "of course, is nude on the cover, except
     for some body paint that is supposed to make him look like a
     tiger."  Greenstein adds the book "is filled with the kind
     of juvenile insults you've come to expect from Rodman
     literature."  Rodman, in the book, on SHAQUILLE O'NEAL:
     "Shaquille O'Neal not only whores himself out to a million
     sponsors but acts like a damn fool. ... He might as well
     dress up like a Pepsi can when he plays.  No one should want
     to sell a product that bad.  It's pathetic" (CHICAGO
     TRIBUNE, 4/30).  The SUN-TIMES' Jim O'Donnell writes that
     the book is "boring, foul," and is "as satisfying as drawing
     industrial latrine duty on the day assignment sheet at
     Ready-Man."  O'Donnell adds Rodman's "15 minutes of fame are
     long into overtime and he, sidekick DWIGHT MANLEY and
     everyone else along the Wormlines must be realizing it"
     (CHICAGO SUN-TIMES, 4/30).

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