THE PITCH COUNT: THEIR PLAYING "ROCKET MAN" IN TORONTO

          Today, THE DAILY continues our exclusive MLB team     profiles with a look at the Blue Jays.  All dollar figures     are U.S. dollars.  On deck: The Pirates.
  
     
TEAM:
    
Toronto       Blue Jays
  
  
     
'97       SLOGAN:
    
"The       Next Generation"
  
  
     
PLAYERS       FEATURED:
    
Joe       Carter, Roger Clemens, Pat Hentgen, Carlos Delgado, Benito Santiago, Charlie       O'Brien, Mike Timlin,
  
  
     
PAYROLL:
    
$45,519,833       (9 of 28)
  
  
     
SEASON-TICKETS:
    
24,000       (full season plans)
  
  
     
SELECT       KEY SPONSORS:
    
Coca-Cola,       Honda, Ontario Dairy Farmers, Shoppers Drug Mart, Mr. Sub Sandwiches
  
  
     
OUTFIELD       WALL ADS:
    
None
  
  
     
VIRTUAL       ADVERTISING:
    
None
  
  
     
WEB       SITE:
    
www.bluejays.ca
  
  
     
SITE       DESIGNER:
    
Internal
  
  
     
ADVERTISING       ON SITE:
    
None
  
  
     
BROADCAST       TV:
    
CBC
  
  
     
GAMES/YEAR       IN DEAL/$:
    
35/1       of 1/$9M
  
  
     
CABLE       TV:
    
TSN
  
  
     
GAMES/YEAR       IN DEAL/$:
    
80/2       of 5/$6M rights fee
  
  
     
SALES       RESPONSIBILITY:
    
Station       for both
  
  
     
RADIO:
    
CJCL-AM
  
  
     
GAMES/YEAR       IN DEAL/$:
    
162/5       of 6/$1.6M
  
  
     
SALES       RESPONSIBILITY:
    
Station
  
                    NOTES: Team payroll comes from USA TODAY figures.      Length of deal and rights fee for TV and radio packages come     from Broadcasting & Cable, 3/31 issue.