SBD/30/Collegiate Sports

COMPUSA SQUEEZES OUT DEAL EXTENSION FOR CITRUS BOWL

          The CompUSA Florida Citrus Bowl has reached a five-year
     extension through 2002 with ABC-TV, the Big Ten and the SEC. 
     Agreements with the Big Ten and SEC are worth $39M.  The '98
     Citrus Bowl game will include an increase in payouts of
     $6.7M combined, including hotel accommodations for the two
     conferences to share.  Increases will then take place each
     year with the 2002 game topping out with a payout of $8.7M
     combined (CompUSA).  The increase from the $3M paid this
     year to Northwestern and Tennessee "was made possible" by
     ABC-TV (ORLANDO SENTINEL, 4/30).  Rudy Martzke notes that
     ABC "doubled" its rights fee to $4M a year and regains some
     commercial spots given to sponsors (USA TODAY, 4/30).

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