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COMPUSA SQUEEZES OUT DEAL EXTENSION FOR CITRUS BOWL
Published April 30, 1997
The CompUSA Florida Citrus Bowl has reached a five-year extension through 2002 with ABC-TV, the Big Ten and the SEC. Agreements with the Big Ten and SEC are worth $39M. The '98 Citrus Bowl game will include an increase in payouts of $6.7M combined, including hotel accommodations for the two conferences to share. Increases will then take place each year with the 2002 game topping out with a payout of $8.7M combined (CompUSA). The increase from the $3M paid this year to Northwestern and Tennessee "was made possible" by ABC-TV (ORLANDO SENTINEL, 4/30). Rudy Martzke notes that ABC "doubled" its rights fee to $4M a year and regains some commercial spots given to sponsors (USA TODAY, 4/30).