David Matlin Becomes New Hawaii AD Bamford Takes Helm As UMass AD Illinois Hoops To Earn $1.6M From Springfield Games Obama: Universities Must Do More For Athletes Rutgers' Stringer Calls For Facility Upgrades Cuse's Gross Says Stepping Down Was His Call ND's AD Sees "Cultural Divide" In College Sports Daryl Gross Out As Syracuse AD Colorado State Names Joe Parker New AD NCAA Begins Arguments In O'Bannon Appeal
Upcoming Conferences and Events
COMPUSA SQUEEZES OUT DEAL EXTENSION FOR CITRUS BOWL
Published April 30, 1997
The CompUSA Florida Citrus Bowl has reached a five-year extension through 2002 with ABC-TV, the Big Ten and the SEC. Agreements with the Big Ten and SEC are worth $39M. The '98 Citrus Bowl game will include an increase in payouts of $6.7M combined, including hotel accommodations for the two conferences to share. Increases will then take place each year with the 2002 game topping out with a payout of $8.7M combined (CompUSA). The increase from the $3M paid this year to Northwestern and Tennessee "was made possible" by ABC-TV (ORLANDO SENTINEL, 4/30). Rudy Martzke notes that ABC "doubled" its rights fee to $4M a year and regains some commercial spots given to sponsors (USA TODAY, 4/30).