Florida AD Stricklin Tasked With Facility Fundraising Boren Says OU Undecided On Big 12 Expansion NU Prez, Regent Disagree On Anthem Display Rutgers Students Petition To Boycott Football Univ. Of Colorado Pleased With Budget Progress Stansbury Looks To Stabilize GT AD Role More Schools Selling Alcohol At Games Rutgers Wants To Continue At Yankee Stadium NDSU Becoming Victim Of Its Own Success Syracuse Struggling With Football Attendance
COMPUSA SQUEEZES OUT DEAL EXTENSION FOR CITRUS BOWL
Published April 30, 1997
The CompUSA Florida Citrus Bowl has reached a five-year extension through 2002 with ABC-TV, the Big Ten and the SEC. Agreements with the Big Ten and SEC are worth $39M. The '98 Citrus Bowl game will include an increase in payouts of $6.7M combined, including hotel accommodations for the two conferences to share. Increases will then take place each year with the 2002 game topping out with a payout of $8.7M combined (CompUSA). The increase from the $3M paid this year to Northwestern and Tennessee "was made possible" by ABC-TV (ORLANDO SENTINEL, 4/30). Rudy Martzke notes that ABC "doubled" its rights fee to $4M a year and regains some commercial spots given to sponsors (USA TODAY, 4/30).