ESPN MAGAZINE LAUNCH DELAYED AGAIN
Published April 29, 1997
ESPN's magazine "that was supposed to begin competing with Sports Illustrated prior to the start of the football season is having its opening day pushed back," according to a New York Observer report cited in MEDIA CENTRAL. The Observer noted that Hearst Corp.'s "renewed interest" in the magazine is "causing the holdup." Hearst, which owns 20% of ESPN and published eight issues of ESPN Total Sports in '95 and '96, "had second thoughts about backing the magazine" after a "start up price" of roughly $75M. But, Disney approved the launch, "subsequently prompting reconsideration at Hearst" (MEDIA CENTRAL, 4/28).