SBD/29/Sponsorships Advertising Marketing

WILSON LOOKING TO RIDE MJ'S COATTAILS FOR B-BALL SALES

          Wilson Sporting Goods is hoping its basketball business
     gets a boost from Michael Jordan's playoff performance,
     according to George Lazarus of the CHICAGO TRIBUNE.  Chris
     Considine, VP/GM Wilson Team Division, noting Jordan's 55-
     point performance on Sunday: "With that performance, our
     Jordan basketball business ought to get a big lift."  In
     Wilson's relationship with Jordan, the basketballs are the
     "core business" and Wilson is introducing new models of the
     Jordan ball, bringing its total to ten.  General Mills ran a
     FSI newspaper insert on Sunday in the Chicago market as part
     of a Wilson Jordan basketball giveaway.  The 20 Jordan
     autographed balls will be given away in certificates
     enclosed in specially marked Wheaties boxes with Jordan on
     the front.  Odds of winning are 237,500 to 1.  Another
     Jordan ball will be available to those mailing in a Wheaties
     proof-of-purchase (CHICAGO TRIBUNE, 4/29).  

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Wheaties, Wilson Sporting Goods

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