SBD/29/Sponsorships Advertising Marketing
WILSON LOOKING TO RIDE MJ'S COATTAILS FOR B-BALL SALES
Published April 29, 1997
Wilson Sporting Goods is hoping its basketball business gets a boost from Michael Jordan's playoff performance, according to George Lazarus of the CHICAGO TRIBUNE. Chris Considine, VP/GM Wilson Team Division, noting Jordan's 55- point performance on Sunday: "With that performance, our Jordan basketball business ought to get a big lift." In Wilson's relationship with Jordan, the basketballs are the "core business" and Wilson is introducing new models of the Jordan ball, bringing its total to ten. General Mills ran a FSI newspaper insert on Sunday in the Chicago market as part of a Wilson Jordan basketball giveaway. The 20 Jordan autographed balls will be given away in certificates enclosed in specially marked Wheaties boxes with Jordan on the front. Odds of winning are 237,500 to 1. Another Jordan ball will be available to those mailing in a Wheaties proof-of-purchase (CHICAGO TRIBUNE, 4/29).