SBD/29/Sponsorships Advertising Marketing

WILSON GOLF DROPS DALY, SAYS MOVE FITS "NEW STRATEGY"

          Wilson Golf announced it will not continue its
     relationship with PGA Tour golfer John Daly.  In a statement
     released yesterday, Wilson Golf Dir of Marketing Jeff Harmet
     said, "Through all of his trials and tribulations, Wilson
     has always stood behind John.  This was by no means an easy
     decision.  But after reassessing our relationship, we have
     decided to bring our relationship to a close.  All of us at
     Wilson are pulling for John."   Wilson President Jim Baugh:
     "John has been a good ambassador for Wilson, but eight
     months ago we embarked on a new strategy for Wilson Golf and
     this move fits that strategy" (Wilson).  The decision to
     drop Daly comes one month after he was admitted to the Betty
     Ford Center for treatment of alcohol abuse, according to Ron
     Sirak of the AP.  Daly had signed a $10M endorsement deal
     with Wilson after he won the PGA Championship in 1991 which
     reportedly earned him between $1-3M a year, "depending on
     incentive clauses."  Daly first entered an alcohol
     rehabilitation program in '93 before checking into the Betty
     Ford Center last month.  Daly's agent, John Mascatello, was
     not available for comment (AP/DETROIT NEWS, 4/29).

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PGA Tour, Wilson Sporting Goods

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