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WILSON GOLF DROPS DALY, SAYS MOVE FITS "NEW STRATEGY"
Published April 29, 1997
Wilson Golf announced it will not continue its relationship with PGA Tour golfer John Daly. In a statement released yesterday, Wilson Golf Dir of Marketing Jeff Harmet said, "Through all of his trials and tribulations, Wilson has always stood behind John. This was by no means an easy decision. But after reassessing our relationship, we have decided to bring our relationship to a close. All of us at Wilson are pulling for John." Wilson President Jim Baugh: "John has been a good ambassador for Wilson, but eight months ago we embarked on a new strategy for Wilson Golf and this move fits that strategy" (Wilson). The decision to drop Daly comes one month after he was admitted to the Betty Ford Center for treatment of alcohol abuse, according to Ron Sirak of the AP. Daly had signed a $10M endorsement deal with Wilson after he won the PGA Championship in 1991 which reportedly earned him between $1-3M a year, "depending on incentive clauses." Daly first entered an alcohol rehabilitation program in '93 before checking into the Betty Ford Center last month. Daly's agent, John Mascatello, was not available for comment (AP/DETROIT NEWS, 4/29).