SBD/29/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The U.S. Supreme Court declined to consider a challenge
     to a city of Baltimore ordinance that bans billboards
     advertising cigarettes or beer.  The ruling "is likely to
     encourage other cities" to ban public ads for tobacco (L.A.
     TIMES, 4/29).  In the Baltimore ordinance, the Camden Yards
     area was exempt (USA TODAY, 4/29)....Coca-Cola unveiled 16
     new TV spots under its "Always Coca-Cola" campaign.  Of the
     16 spots, 15 come from Hollywood agency, Edge Creative and
     one from Leo Burnett (ATLANTA CONSTITUTION, 4/29)....Shell
     "has taken a lead sponsorship position" in the 240-acre
     World Golf Village being built in St. Augustine, FL.  Shell
     will receive signage throughout the complex and a client
     hospitality venue when the complex opens next year.
     ...Champion is "expected to ship" its first round of WNBA
     apparel to retail in June.  A TV ad with Lady Footlocker is
     under development (BRANDWEEK, 4/28)....U.S. soccer player
     Julie Foudy traveled to Pakistan to tour factory production
     before becoming a Reebok spokesperson.  Foudy: "I know
     there's still other social issues there to be dealt with,
     but as far as what Reebok was doing, I left feeling good
     about it" (TAMPA TRIBUNE, 4/26)....Investment manager
     Financorp Group International Corp. and an affiliate
     acquired 5.33% of common shares outstanding in The Sports
     Authority.  The NY-based group paid $30.825M for the 1.68
     million shares, an average of $18.37 a share (N.Y. POST,
     4/29)....Nike shares fell 2 3/4 to $53.37 1/2 yesterday
     after a Hambrecht & Quist analyst lowered fiscal '98 U.S.
     sales growth estimates to 4-5% from 10% and downgraded Nike
     to a hold from a buy (N.Y. DAILY NEWS, 4/28).

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Related Topics:

Coca-Cola, Nike, Reebok, WNBA

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