USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool
SBD/29/Sponsorships Advertising Marketing
Published April 29, 1997
The U.S. Supreme Court declined to consider a challenge to a city of Baltimore ordinance that bans billboards advertising cigarettes or beer. The ruling "is likely to encourage other cities" to ban public ads for tobacco (L.A. TIMES, 4/29). In the Baltimore ordinance, the Camden Yards area was exempt (USA TODAY, 4/29)....Coca-Cola unveiled 16 new TV spots under its "Always Coca-Cola" campaign. Of the 16 spots, 15 come from Hollywood agency, Edge Creative and one from Leo Burnett (ATLANTA CONSTITUTION, 4/29)....Shell "has taken a lead sponsorship position" in the 240-acre World Golf Village being built in St. Augustine, FL. Shell will receive signage throughout the complex and a client hospitality venue when the complex opens next year. ...Champion is "expected to ship" its first round of WNBA apparel to retail in June. A TV ad with Lady Footlocker is under development (BRANDWEEK, 4/28)....U.S. soccer player Julie Foudy traveled to Pakistan to tour factory production before becoming a Reebok spokesperson. Foudy: "I know there's still other social issues there to be dealt with, but as far as what Reebok was doing, I left feeling good about it" (TAMPA TRIBUNE, 4/26)....Investment manager Financorp Group International Corp. and an affiliate acquired 5.33% of common shares outstanding in The Sports Authority. The NY-based group paid $30.825M for the 1.68 million shares, an average of $18.37 a share (N.Y. POST, 4/29)....Nike shares fell 2 3/4 to $53.37 1/2 yesterday after a Hambrecht & Quist analyst lowered fiscal '98 U.S. sales growth estimates to 4-5% from 10% and downgraded Nike to a hold from a buy (N.Y. DAILY NEWS, 4/28).