Franchises

THE PITCH COUNT: CUBS FAITHFUL TESTED BY SLOW START

4.29.1997

          Today, THE DAILY continues our MLB team profiles with a     look at the Cubs.  The Tribune Co. owns the team, WGN-AM,     WGN-TV and ChicagoLand TV.  On deck: The Blue Jays.              TEAM:
        Chicago       Cubs   
              '97         SLOGAN:
        None   
              PLAYERS         FEATURED:
        Mark       Grace, Brian McRae, Shawon Dunston, Ryne Sandberg, Sammy Sosa (print ads)   
              PAYROLL:
        $39,829,333       (14 of 28)   
              SEASON-TICKET         BASE:
        approx.       15,000 (9,000 full; 6,000 partial)   
              SELECT         KEY SPONSORS:
        A-B,       PepsiCo, Chrysler, Lincoln Mercury, Chicago Tribune, Southwest Airlines   
              OUTFIELD         WALL ADS:
        None   
              VIRTUAL         ADVERTISING:
        None   
              WEB         SITE:
        www.cubs.com   
              SITE         DESIGNER:
        Chicago-based       Tribune Media Services   
              WEB         SITE ADVERTISING:
        Handled       by team   
              BROADCAST         TV:
        WGN-TV   
              GAMES/YEAR         IN DEAL/$:
        140+/na/na   
              SALES         RESPONSIBILITY:
        Station   
              CABLE         TV:
        ChicagoLand       TV   
              GAMES/YEAR         IN DEAL/$:
        11/na/na   
              SALES         RESPONSIBILITY:
        Station   
              RADIO:
        WGN-AM   
              GAMES/YEAR/$:
        162/na/na   
              SALES         RESPONSIBILITY:
        Station   
          NOTES: Team payroll comes from USA TODAY figures.     Length of deal and rights fee for TV and radio packages come     from Broadcasting & Cable, 3/31 issue.

PREVIOUS REPORTS HAVE RALEIGH CLOSE TO LANDING WHALERS NEXT WHITE SOX PUT KIBOSH ON THEIR FOUR-PACK CUBS TICKET PACKAGE

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TEAM:	Chicago Cubs
'97 SLOGAN:	None
PLAYERS FEATURED:	Mark Grace, Brian McRae, Shawon Dunston, Ryne Sandberg, Sammy Sosa (print ads)
PAYROLL:	$39,829,333 (14 of 28)
SEASON-TICKET BASE:	approx. 15,000 (9,000 full; 6,000 partial)
SELECT KEY SPONSORS:	A-B, PepsiCo, Chrysler, Lincoln Mercury, Chicago Tribune, Southwest Airlines
OUTFIELD WALL ADS:	None
VIRTUAL ADVERTISING:	None
WEB SITE:	www.cubs.com
SITE DESIGNER:	Chicago-based Tribune Media Services
WEB SITE ADVERTISING:	Handled by team
BROADCAST TV:	WGN-TV
GAMES/YEAR IN DEAL/$:	140+/na/na
SALES RESPONSIBILITY:	Station
CABLE TV:	ChicagoLand TV
GAMES/YEAR IN DEAL/$:	11/na/na
SALES RESPONSIBILITY:	Station
RADIO:	WGN-AM
GAMES/YEAR/$:	162/na/na
SALES RESPONSIBILITY:	Station