SBD/29/Franchises

THE PITCH COUNT: CUBS FAITHFUL TESTED BY SLOW START

          Today, THE DAILY continues our MLB team profiles with a
     look at the Cubs.  The Tribune Co. owns the team, WGN-AM,
     WGN-TV and ChicagoLand TV.  On deck: The Blue Jays.

TEAM:
Chicago Cubs
'97 SLOGAN:
None
PLAYERS FEATURED:
Mark Grace, Brian McRae, Shawon Dunston, Ryne Sandberg, Sammy Sosa (print ads)
PAYROLL:
$39,829,333 (14 of 28)
SEASON-TICKET BASE:
approx. 15,000 (9,000 full; 6,000 partial)
SELECT KEY SPONSORS:
A-B, PepsiCo, Chrysler, Lincoln Mercury, Chicago Tribune, Southwest Airlines
OUTFIELD WALL ADS:
None
VIRTUAL ADVERTISING:
None
WEB SITE:
www.cubs.com
SITE DESIGNER:
Chicago-based Tribune Media Services
WEB SITE ADVERTISING:
Handled by team
BROADCAST TV:
WGN-TV
GAMES/YEAR IN DEAL/$:
140+/na/na
SALES RESPONSIBILITY:
Station
CABLE TV:
ChicagoLand TV
GAMES/YEAR IN DEAL/$:
11/na/na
SALES RESPONSIBILITY:
Station
RADIO:
WGN-AM
GAMES/YEAR/$:
162/na/na
SALES RESPONSIBILITY:
Station
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages come from Broadcasting & Cable, 3/31 issue.
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