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PACKERS PUSH SUPER BOWL MERCHANDISE SALES TO RECORD HIGH
Published April 29, 1997
Sales of Super Bowl merchandise, "most of it featuring" the Packers, hit a record-setting $130M, according to NFL Properties documents cited by Larry Weisman in USA TODAY. The previous record was $100M for '96's Cowboys-Steelers Super Bowl XXX. Among the sales breakdown: Logo Athletic's selling of 650,000 Packers' locker-room hats. The previous high for such hats was 400,000 Bulls hats after they won the NBA title last year; NFL Films' Packers highlights video selling more than 65,000 copies in its first five days, making it the fastest-selling sports video ever. Another 64,000 sold the next week; and the NFL selling 950,000 Super Bowl programs, topping the record of 700,000 for the '86 Bears-Patriots Super Bowl XX (USA TODAY, 4/29). TRUST FUND BABY: Packers President Bob Harlan said he hoped to start a trust fund this fall for a new stadium if the NFL approves a plan for the team to sell shares of stock, according to Cliff Christl of the MILWAUKEE JOURNAL SENTINEL. Harlan "said he was not sounding any alarms," but "said he though it was imperative" that the team start planning for a new stadium (JOURNAL-SENTINEL, 4/29).