Sales of Super Bowl merchandise, "most of it featuring"
the Packers, hit a record-setting $130M, according to NFL
Properties documents cited by Larry Weisman in USA TODAY.
The previous record was $100M for '96's Cowboys-Steelers
Super Bowl XXX. Among the sales breakdown: Logo Athletic's
selling of 650,000 Packers' locker-room hats. The previous
high for such hats was 400,000 Bulls hats after they won the
NBA title last year; NFL Films' Packers highlights video
selling more than 65,000 copies in its first five days,
making it the fastest-selling sports video ever. Another
64,000 sold the next week; and the NFL selling 950,000 Super
Bowl programs, topping the record of 700,000 for the '86
Bears-Patriots Super Bowl XX (USA TODAY, 4/29).
TRUST FUND BABY: Packers President Bob Harlan said he
hoped to start a trust fund this fall for a new stadium if
the NFL approves a plan for the team to sell shares of
stock, according to Cliff Christl of the MILWAUKEE JOURNAL
SENTINEL. Harlan "said he was not sounding any alarms," but
"said he though it was imperative" that the team start
planning for a new stadium (JOURNAL-SENTINEL, 4/29).
