GOLF NEWS & NOTES: GOLFERS PITCHING IN TO HELP AHA

          Four golfers will be featured on cereal boxes this
     summer in conjunction with Bayer Aspirin's campaign with the
     American Heart Association to fight strokes.  The PGA Tour's
     Tom Kite, the LPGA Tour's Nancy Lopez, the Senior PGA Tour's
     Tom Weiskopf and the Nike Tour's Chris DiMarco will be on
     the back panels of more than five million boxes of Product
     19 and Just Right cereal (Bayer).
          GROWING MARKET: A study by The New York Times Magazine
     Group Inc. Research Resource Center, in conjunction with NY-
     based FerrellCalvillo Communications, reveals that marketers
     "have a lot to learn about the largest minority on the
     course -- women golfers."  The national quantitative and
     qualitative study, "Segmenting the Women Golfer Market,"
     will be presented in NYC in May (FerrellCalvillo)....
     Athletic Supply of Dallas has been licensed by PGA Tour
     Licensing to produce the Official PGA Tour Catalog.  The
     catalog will feature items from PGA Tour Apparel, Bobby
     Jones, Greg Norman and others (PGA Tour).