Today, THE DAILY continues our exclusive MLB team profiles with a look at the Cardinals. On deck: The Angels
| TEAM: | St. Louis Cardinals |
| '97 SLOGAN: | "Baseball Like It Oughta Be" |
| PLAYERS FEATURED: | Tony La Russa, Brian Jordan, Andy and Alan Benes, Tom Pagnozzi and John Mabry |
| PAYROLL: | $44,179,167 (10 of 28) |
| SEASON-TICKET BASE: | 18,045 (includes full-season equivalents) |
| SELECT KEY SPONSORS: | Coca-Cola, A-B, Southwest Airlines, St. Louis Post-Dispatch |
| OUTFIELD WALL ADS: | Coca-Cola, A-B, The Gap |
| VIRTUAL ADVERTISING: | None |
| WEB SITE: | www.stlcardinals.com |
| SITE DESIGNER: | Weehawken, NJ-based Icon |
| WEB SITE ADVERTISING: | Handled by team |
| BROADCAST TV: | KPLR-TV |
| GAMES/YEAR IN DEAL/$: | 60/1st of 3/$4-5M |
| SALES RESPONSIBILITY: | Station |
| CABLE TV: | Fox Sports Midwest |
| GAMES/YEAR IN DEAL/$: | 50/1st of 5/$2-3M |
| SALES RESPONSIBILITY: | Station |
| RADIO: | KMOX-AM |
| GAMES/YEAR/$: | 162/1st of 5/$4M |
| SALES RESPONSIBILITY: | Station (team does small portion) |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages come from Broadcasting & Cable, 3/31 issue.
