SBD/17/Sports Media

SPORTSLINE USA LOOKS TO SELL $40M IN STOCK VIA IPO

          SportsLine USA filed with the SEC for an IPO yesterday,
     and will try to sell $40M of stock, according to David Poppe
     of the MIAMI HERALD.  While SportsLine USA didn't reveal how
     many shares it would sell, or provide a price for the stock,
     Poppe notes SportsLine USA "almost certainly envisions"
     selling a minority of its 25.3 million outstanding shares. 
     The company has issued warrants to business partner CBS to
     buy stock over the next five years at prices ranging from
     $4-12, and at the $8 mid-range of that price SportsLine USA
     could raise $40M by selling five million shares to the
     public, giving new investors less than 17% ownership and
     giving the company a stock market valuation in excess of
     $240M (MIAMI HERALD, 4/17).  Shares will trade on the NASDAQ
     market under the symbol SPLN (Bloomberg/N.Y. POST, 4/17). 
          J.D. SIGNS UP: Hockey analyst John Davidson signed a
     three-year deal with SportsLine USA's site on the World Wide
     Web, CBS SportsLine, which includes Davidson answering e-
     mail and contributing to SportsLine radio (SportsLine USA). 

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Related Topics:

CBS, Media, SportsLine.com, Viacom

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