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MLB HALTS INTERNET BROADCASTS UNTIL IT "SORTS OUT" A POLICY
Published April 17, 1997
MLB has issued "a ban" of live audio broadcasts via the Internet while it "sorts out policies governing the matter," according to Peter Lewis of the SEATTLE TIMES. The ban, which is "generally believed to be a temporary prohibition," went into effect Tuesday -- "though not universally" -- after MLBP asked all teams to refrain from broadcasting over the Internet until MLB owners "consider a proposal to set guidelines for such broadcasts." The decree prompted Seattle's KIRO-AM to "pull the plug" on Tuesday's Mariners- Indians cybercast, "which was met with virtually instant online agitation." An MLB spokesperson could not be reached for comment, but Mariners Dir of PR Dave Aust said draft guidelines proposed to MLB owners "would enable clubs to broadcast games over the Internet either at the club's own Web site or through a radio-station site." Aust noted those rules "haven't been approved yet" (SEATTLE TIMES, 4/16).