SBD/17/Sports Media

MEDIA NOTES

          The N.Y. POST's Mara Mornell reviews the launch of
     Sports Illustrated Women/Sport, writing that "SI's glossy
     new sister" has articles that "are anything but cliche"
     (N.Y. POST, 4/16).  In Denver, Donna Carter reviews the
     launch, noting the first issue "covers tough issues" (DENVER
     POST, 4/15)....TVKO boxing analyst Larry Merchant apologized
     yesterday for remarks he made Saturday night that a mariachi
     band playing before a fight involving Oscar De La Hoya, who
     is Mexican-American, was a "marketing ploy."  Merchant: "I
     made a mistake ... some remarks could've been, and were,
     misunderstood.  It was not my intent to offend anyone" (USA
     TODAY, 4/17)....Time Warner posted a $35M profit in the
     first quarter, compared to a $119M loss a year ago.  CNN's
     Lou Dobbs noted that "the purchase of Turner Broadcasting
     and higher profits from its cable systems" helped boost
     earnings.  Time Warner finished trading yesterday up 3 1/8
     at 43 7/8 ("Moneyline," 4/16)....USA TODAY's Michael
     Hiestand noted that Fox in the future "hopes" to add a
     camera moving along ice rinks for its NHL coverage.  ESPN
     "says it will eventually" use an overhead, moveable skycam,
     "like ones NBC uses" on NBA telecasts (USA TODAY, 4/16).
                    
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