Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Phillies' MacPhail To Observe For First Few Months Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
COMCAST-SPECTACOR'S NEW SPORTS NETWORK TAKING SHAPE
Published April 17, 1997
A "preliminary" plan for content on Comcast-Spectacor's new sports network that launches in October includes broadcasts of Flyers and Phillies games, according to Deni Kasrel of the PHILADELPHIA BUSINESS JOURNAL. Additional plans for the network, a joint venture with the Phillies, call for "extensive" news coverage, profile shows focusing on local athletes, team highlights and background magazine- type shows, as well as minor league games, college games and "extreme" sports. Network VP/Programming & Production Sam Schroeder said the network will also "pay attention" to lifestyle issues related to sports, such as nutrition and exercise. Women's sports will also "receive a fair amount of attention." Schroeder: "We're seeing more interest in sports by women in general, so we'll have shows catering to that audience" (PHILADELPHIA BUSINESS JOURNAL, 4/14 issue).