Former Packers PR Dir Passes Away DraftServ Coming To United Center During Playoffs Packers Tent Sale Expands Online Packers To Don New Throwback In '15 Packers Making Suite Windows Retractable Longtime Bulls Exec Steve Schanwald To Retire Packers Buy More Land For Development Bulls, Blackhawks To Build Office Complex Packers Continue Their Redevelopment Plans Pro Athletes Wear "I Can't Breathe" T-Shirts
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
SUBWAY LOCKS HORNS WITH PATRONS THROUGH BULLS PROMO
Published April 17, 1997
Chicago-area Subway restaurant operators will kick-off a promotion linked to the Bulls beginning May 1, according to George Lazarus of the CHICAGO TRIBUNE. Chicago-based Hal Riney & Partners Heartland created the promo for 382 participating area Subway stores, which includes red Bulls' helmets with seven-inch horns available at Subway stores for $3.99. Subway proprietors are "hoping that customers will buy a 'fresh value meal' being promoted with the helmets." The plastic helmets will also be distributed free during one of the Bulls' playoff games in May, to the first 15,000 fans entering United Center. Lazarus: "These helmets -- 400,000 have already been ordered -- may well remind fans of the 'cheeseheads' worn by Green Bay Packers and University of Wisconsin worshipers." Promos during the campaign feature the tagline, "Wear The Horns" (CHICAGO TRIBUNE, 4/16).