SBD/17/Sponsorships Advertising Marketing

SOMETIMES YOU FEEL LIKE A WING NUT, SOMETIMES YOU DON'T

          Red Wing fans David and Marc Kellman, of Oakland
     County, MI, are the designers of the "Wing Nut," a hat
     shaped like an actual wing nut, according to Tom Greenwood
     of the DETROIT NEWS.  "Wing Nut" is a takeoff of the
     "Cheesehead" made famous by Packers fans.  The Kellmans have
     contracted MI-based Industrial Foam to manufacture the hat
     in time for the playoffs and they have a patent for "Wing
     Nut," which is now being sold at JCPenney, Sears, Champs and
     Jumbo Sports.  David Kellman: "We've manufactured about
     3,500 of the hats, and have sold at least 1,000 of them from
     anywhere from $19 to $25."  The hats say "right wing" on one
     side and "left wing" on the other, corresponding to the
     positions in hockey.  They are available by calling toll
     free at 1-888-A-Wingnut (DETROIT NEWS, 4/17).
          
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