SBD/17/Sponsorships Advertising Marketing
NEW WOMEN'S PRO SOCCER LEAGUE PREPARES FOR KICK-OFF
Published April 17, 1997
The National Soccer Alliance (NSA) announced that NY- based New Century Sports, a sports strategy, marketing, and athlete rep firm will coordinate overall league development for the new women's soccer league set to debut in '98. The sales and marketing consulting firm of NY-based Fusion -- The Sports Company will sell corporate sponsorships for the new league. NY-based SME Design will be handle the league's identity and the NSA hopes to unveil a league logo within the next several weeks. NY-based Dewey Ballantine will handle all aspects of the NSA's legal affairs (NSA).