SBD/17/Sponsorships Advertising Marketing

NEW WOMEN'S PRO SOCCER LEAGUE PREPARES FOR KICK-OFF

          The National Soccer Alliance (NSA) announced that NY-
     based New Century Sports, a sports strategy, marketing, and
     athlete rep firm will coordinate overall league development
     for the new women's soccer league set to debut in '98.  The
     sales and marketing consulting firm of NY-based Fusion --
     The Sports Company will sell corporate sponsorships for the
     new league.  NY-based SME Design will be handle the league's
     identity and the NSA hopes to unveil a league logo within
     the next several weeks.  NY-based Dewey Ballantine will
     handle all aspects of the NSA's legal affairs (NSA).
  
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