Warriors Switch Flagship Station To KGMZ Penn State, EON Sports Launch VR Channel Domain Names Filed For Las Vegas Desert Knights World Baseball Classic Returns To Dodger Stadium Mark McClusky Named Digital Editor Of SI Group Venus Williams To Star In New Amex Ads Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Fox, SI Reach Digital Content Partnership U.S. Soccer Suspends, Terminates Solo's Contract
SBD/17/Sponsorships Advertising Marketing
NEW WOMEN'S PRO SOCCER LEAGUE PREPARES FOR KICK-OFF
Published April 17, 1997
The National Soccer Alliance (NSA) announced that NY- based New Century Sports, a sports strategy, marketing, and athlete rep firm will coordinate overall league development for the new women's soccer league set to debut in '98. The sales and marketing consulting firm of NY-based Fusion -- The Sports Company will sell corporate sponsorships for the new league. NY-based SME Design will be handle the league's identity and the NSA hopes to unveil a league logo within the next several weeks. NY-based Dewey Ballantine will handle all aspects of the NSA's legal affairs (NSA).