Taco Bell spokesperson Amy Sherwood said that there are
"no plans to alter or cancel" their current ad campaign,
starring Shaquille O'Neal, despite complaints that the ads
are "insensitive." In the ads, O'Neal repeatedly tilts his
neck from the result of eating too many tacos. The National
Spasmodic Torticollis Association, which represents
sufferers of the neurological disorder, spasmodic
torticollis, says the ads "make light" of the disorder and
want a toll-free number to get information on the disease
included in the ad (USA TODAY, 4/17)....Boston-based Woolf
Associates and Citizens Bank introduced a promotional
partnership program with the Red Sox' Tim Naehring, his
"Athletes Reaching Out Foundation" (ARO) and Citizens Bank
that will run into the year 2000. Naehring will become the
official spokesperson for the bank, and be featured in ads,
promos and PR programs (Woolf Assoc.)....Scott Sports Group,
the company that brought CO-based Schwinn Cycling & Fitness
out of bankruptcy four years ago, is putting the bicycle
maker up for sale. Schwinn VP/Marketing Greg Bagni: "We're
in a very competitive business, so we're going to be very
selective about who we talk to" (ROCKY MOUNTAIN NEWS,
4/16)....Wilson Sporting Goods has become the Official Game
Ball sponsor of the WPVA (Wilson Sporting Goods).
