Mookie Betts Among MLB's Most Marketable? Red Sox P David Price Addresses Athlete Activism Bedgear Revamps Red Sox' "Sleep Room" Red Sox To Implement New Personnel Database Could Mookie Betts Be Next Face Of Baseball? Werner, Henry Have No Plans To Sell Red Sox NESN's Remy Sticking To Plans Despite Cancer Red Sox Brass Talk New CBA Red Sox' Offseason Moves Leads To Ticket Sales Boost Red Sox-Yankees Series Headed To London?
SBD/17/Sponsorships Advertising Marketing
Published April 17, 1997
Taco Bell spokesperson Amy Sherwood said that there are "no plans to alter or cancel" their current ad campaign, starring Shaquille O'Neal, despite complaints that the ads are "insensitive." In the ads, O'Neal repeatedly tilts his neck from the result of eating too many tacos. The National Spasmodic Torticollis Association, which represents sufferers of the neurological disorder, spasmodic torticollis, says the ads "make light" of the disorder and want a toll-free number to get information on the disease included in the ad (USA TODAY, 4/17)....Boston-based Woolf Associates and Citizens Bank introduced a promotional partnership program with the Red Sox' Tim Naehring, his "Athletes Reaching Out Foundation" (ARO) and Citizens Bank that will run into the year 2000. Naehring will become the official spokesperson for the bank, and be featured in ads, promos and PR programs (Woolf Assoc.)....Scott Sports Group, the company that brought CO-based Schwinn Cycling & Fitness out of bankruptcy four years ago, is putting the bicycle maker up for sale. Schwinn VP/Marketing Greg Bagni: "We're in a very competitive business, so we're going to be very selective about who we talk to" (ROCKY MOUNTAIN NEWS, 4/16)....Wilson Sporting Goods has become the Official Game Ball sponsor of the WPVA (Wilson Sporting Goods).