Red Sox' Lucchino Addresses Role With Organization Down Season Hurting Red Sox Sponsors' Businesses Fenway's Bat Incident Leads To Calls For More Netting After Red Sox' Slow Start, Henry Defends GM, Manager Ortiz To Appear On Maine Lottery Tickets Wilson Highlights New Glove Customization Wilson Purchases Louisville Slugger Red Sox Revamp Children's Marketing Efforts Mike Gordon's Role At Fenway Sports Profiled Henry Clarifies Lucchino Running Baseball Ops
SBD/17/Sponsorships Advertising Marketing
Published April 17, 1997
Taco Bell spokesperson Amy Sherwood said that there are "no plans to alter or cancel" their current ad campaign, starring Shaquille O'Neal, despite complaints that the ads are "insensitive." In the ads, O'Neal repeatedly tilts his neck from the result of eating too many tacos. The National Spasmodic Torticollis Association, which represents sufferers of the neurological disorder, spasmodic torticollis, says the ads "make light" of the disorder and want a toll-free number to get information on the disease included in the ad (USA TODAY, 4/17)....Boston-based Woolf Associates and Citizens Bank introduced a promotional partnership program with the Red Sox' Tim Naehring, his "Athletes Reaching Out Foundation" (ARO) and Citizens Bank that will run into the year 2000. Naehring will become the official spokesperson for the bank, and be featured in ads, promos and PR programs (Woolf Assoc.)....Scott Sports Group, the company that brought CO-based Schwinn Cycling & Fitness out of bankruptcy four years ago, is putting the bicycle maker up for sale. Schwinn VP/Marketing Greg Bagni: "We're in a very competitive business, so we're going to be very selective about who we talk to" (ROCKY MOUNTAIN NEWS, 4/16)....Wilson Sporting Goods has become the Official Game Ball sponsor of the WPVA (Wilson Sporting Goods).