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WINGS FANS WILL HAVE TO FIND ANOTHER WAY TO CELEBRATE GOALS
Published April 17, 1997
Although the Red Wings will continue to use the "Al the Octopus" character as a marketing mascot, the team is "discouraging fans from flinging seafood on the ice" during the Stanley Cup playoffs, according to Steve Schrader of the DETROIT FREE PRESS. The NHL has decreed that "any concerted or widespread conduct by the fans which results in the littering of the ice ... will not be tolerated" and may result in a delay of game penalty. Ted Speers, Wings Dir of Marketing: "We're going to work with fans to keep the octopus as a symbol, not an action." Kevin Dean, owner of a Detroit-area fish market: "As the rounds progress, we'll see our octopus sales increase" (DETROIT FREE PRESS, 4/16).