Today, THE DAILY continues our exclusive MLB team profiles with a look at the Rangers. On deck: The Cards
| TEAM: | Texas Rangers |
| '97 SLOGAN: | "Let's Paint the Town Red" |
| PLAYERS FEATURED: | Juan Gonzalez, John Wetteland, Mark McLemore |
| PAYROLL (^): | $50, 177,039 (6 of 28) |
| SEASON-TICKETS: | 15,100 (full season plans) |
| SELECT KEY SPONSORS: | Miller Brewing Co., Coca-Cola, Dodge, Office Depot, A-B, Blockbuster Video |
| OUTFIELD WALL ADS: | Coca-Cola, Office Depot, GTE, Target, A-B, Armitron, Miller Brewing Co. |
| VIRTUAL ADVERTISING: | None |
| WEB SITE: | www.texasrangers.com |
| SITE DESIGNER: | Netcom Interactive/Icon Interactive |
| ADVERTISING ON SITE: | Ft. Worth Star-Telegram |
| BROADCAST TV: | KXAS-TV, KXTX-TV |
| GAMES/YEAR IN DEAL/$: | KXAS-15 games, KXTX-35 games/2 of 5/$7M |
| CABLE TV: | Fox Sports Southwest |
| GAMES/YEAR IN DEAL/$: | 60 games/1 of 4/na |
| SALES RESPONSIBILITY: | Station for both broadcast and cable |
| RADIO: | KRLD-AM |
| GAMES/YEAR IN DEAL/$: | 162/1 of 1/$4.5M |
| SALES RESPONSIBILITY: | Station |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.
