SBD/17/Franchises

THE PITCH COUNT: THINKING PLAYOFFS IN THE HEART OF TEXAS

          Today, THE DAILY continues our exclusive MLB team
     profiles with a look at the Rangers.  On deck: The Cards

TEAM:
Texas Rangers
'97 SLOGAN:
"Let's Paint the Town Red"
PLAYERS FEATURED:
Juan Gonzalez, John Wetteland, Mark McLemore
PAYROLL (^):
$50, 177,039 (6 of 28)
SEASON-TICKETS:
15,100 (full season plans)
SELECT KEY SPONSORS:
Miller Brewing Co., Coca-Cola, Dodge, Office Depot, A-B, Blockbuster Video
OUTFIELD WALL ADS:
Coca-Cola, Office Depot, GTE, Target, A-B, Armitron, Miller Brewing Co.
VIRTUAL ADVERTISING:
None
WEB SITE:
www.texasrangers.com
SITE DESIGNER:
Netcom Interactive/Icon Interactive
ADVERTISING ON SITE:
Ft. Worth Star-Telegram
BROADCAST TV:
KXAS-TV, KXTX-TV
GAMES/YEAR IN DEAL/$:
KXAS-15 games, KXTX-35 games/2 of 5/$7M
CABLE TV:
Fox Sports Southwest
GAMES/YEAR IN DEAL/$:
60 games/1 of 4/na
SALES RESPONSIBILITY:
Station for both broadcast and cable
RADIO:
KRLD-AM
GAMES/YEAR IN DEAL/$:
162/1 of 1/$4.5M
SALES RESPONSIBILITY:
Station
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.
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