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MASTERS MEDIA NOTES: THE EYE ON THE TIGER

          CBS will present the IMG-produced special, "Tiger
     Woods: Son, Hero, Champion," on Sunday at 3:00pm ET, just
     before its final round coverage of The Masters.  In N.Y.,
     Richard Sandomir reviews the telecast: "CBS bought into the
     naked conflict inherent in letting an athlete's agent
     produce a 'profile' of the a client. ... CBS deserves what
     it got -- an overlong, one-sided, presumptuous, poorly
     written fawn-fest about a 21-year-old golfer who has barely
     started living his life."  Sandomir also notes that SI golf
     writer Jaime Diaz, who wrote the script, "entered a conflict
     minefield by participating in this business venture" (N.Y.
     TIMES, 4/11).  In DC, Leonard Shapiro writes under the
     header, "CBS Special On Woods: Just Boo It," that "there can
     be no plausible defense" for the one-hour special.  
     Shapiro: "It may be among the saddest hours in this once-
     proud network's history."  CBS Sports President Sean
     McManus: "I look at it as an extended up close and personal
     segment that is no more flattering or less objective than
     any up close and personal aired by any other major network.
     ... it's not a journalistic piece" (WASHINGTON POST, 4/11).
     In L.A., Mike Penner writes that despite CBS Sports saying
     the show is not a "jouranlistic endeavor," it "isn't
     presented as such.  Its inclusion as part of the CBS Sunday
     Masters package, along with [Jim] Nantz's involvement,
     clouds the intent and purpose" (L.A. TIMES, 4/11).
          SECOND ROUND: McManus says limited Masters coverage has
     led to higher ratings for The Masters than other golf
     majors, notably NBC's 12 hours of U.S. Open coverage. 
     McManus: "Our final day rating is 74 percent better. ... So
     I'm not interested in adding hours" (USA TODAY, 4/11).
     ...Charles Barkley, on pulling for Woods: "That's the only
     time they allow black people there.  That's why I'm pulling
     for Tiger" (HOUSTON CHRONICLE, 4/11)....The weather for the
     weekend: "There is a 50% chance for thunderstorms for both
     Saturday and Sunday" (Michael O'Bryon, iGOLF, 4/11). 

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