INTERPUBLIC FORMS NEW SPORTS UNIT

          Interpublic Group of Cos. (IPG) will develop a sports
     marketing unit with N.Y.-based Kaleidoscope Media Group,
     creator of the PGA Senior Tour, Skins Game, and the ESPY
     Awards, according to AD AGE.  The unit, called "Kaleidoscope
     Sports & Entertainment" will operate as a joint venture,
     with 51% under IPG control, and Kaleidoscope affiliates
     holding the rest.  It will acquire and operate all of
     Kaleidoscope's sports, entertainment, event marketing,
     consulting and production businesses and become part of
     Interpublic's Allied Communications Group (AD AGE, 4/10).