Franchises

THE PITCH COUNT: WILL THE BIG HURT RING CHITOWN'S BELLE?

4.11.1997

          Today, THE DAILY continues our exclusive MLB team     profiles with a look at the White Sox.  On deck: The Dodgers              TEAM:
               Chicago         White Sox
      
              '97         SLOGAN:
        "Good       Guys Wear Black"   
              PLAYERS         FEATURED:
        Frank       Thomas, Albert Belle, Robin Ventura   
              PAYROLL:
        $54,377,500       (3 of 28)   
              SEASON-TICKETS:
        14,000       (full-season plans)   
              SELECT         KEY SPONSORS:
        Miller       Brewing Co., Coca-Cola,Gatorade, Chicago Tribune   
              OUTFIELD         WALL ADS:
        The       Gap   
              VIRTUAL         ADVERTISING:
        None   
              WEB         SITE:
        www.chisox.com   
              SITE         DESIGNER:
        Cybertech       International Corporation   
              ADVERTISING         ON SITE:
        Coca-Cola,       Miller Brewing Co., United Airlines, Ameritech   
              BROADCAST         TV:
        WGN-TV   
              GAMES/YEAR         IN DEAL/$:
        54       games/3 of 3/na   
              CABLE         TV:
        SportsChannel       Chicago   
              GAMES/YEAR         IN DEAL/$:
        97       games/14 of 17/$4.5M rights fee   
              SALES         RESPONSIBILITY:
        Station       for both broadcast and cable   
              RADIO:
        AM-1000       (formerly WMVP)   
              GAMES/YEAR         IN DEAL/$:
        162/2       of 5/$3.5M   
              SALES         RESPONSIBILITY:
        Station   
                    NOTES: Team payroll comes from USA TODAY figures.      Length of deal and rights fee for TV and radio packages from     Broadcasting and Cable, 3/31 issue.

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TEAM:	Chicago White Sox
'97 SLOGAN:	"Good Guys Wear Black"
PLAYERS FEATURED:	Frank Thomas, Albert Belle, Robin Ventura
PAYROLL:	$54,377,500 (3 of 28)
SEASON-TICKETS:	14,000 (full-season plans)
SELECT KEY SPONSORS:	Miller Brewing Co., Coca-Cola,Gatorade, Chicago Tribune
OUTFIELD WALL ADS:	The Gap
VIRTUAL ADVERTISING:	None
WEB SITE:	www.chisox.com
SITE DESIGNER:	Cybertech International Corporation
ADVERTISING ON SITE:	Coca-Cola, Miller Brewing Co., United Airlines, Ameritech
BROADCAST TV:	WGN-TV
GAMES/YEAR IN DEAL/$:	54 games/3 of 3/na
CABLE TV:	SportsChannel Chicago
GAMES/YEAR IN DEAL/$:	97 games/14 of 17/$4.5M rights fee
SALES RESPONSIBILITY:	Station for both broadcast and cable
RADIO:	AM-1000 (formerly WMVP)
GAMES/YEAR IN DEAL/$:	162/2 of 5/$3.5M
SALES RESPONSIBILITY:	Station