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SI FOR WOMEN TO HIT NEWSSTANDS APRIL 21

          Sports Illustrated Women/Sport, the 176-page inaugural
     test issue of SI's new sports magazine for women, will hit
     newsstands nationwide on Monday, April 21, with a cover
     price of $2.95.  The Spring '97 debut issue features a six-
     month pregnant Sheryl Swoopes on the cover in her WNBA
     Houston Comets jersey.  The magazine will be published twice
     in '97, with frequency to be determined for '98.  Initial
     distribution will include 450,000 SI female subscribers and
     60,000 women "strategically selected" from a Time Warner
     database. Newsstand sales of more than 100,000 are expected
     (SI Women/Sport).  The first issue carries 68 pages of
     advertising from 40 advertisers (AD AGE, 4/10).
          REAX: In S.F., Gary Swan calls the issue "hardly more
     noble or highbrow than the swimsuit issue," citing articles
     on Tonya Harding's favorite barrooms and pool halls and an
     advice column where Olympic skier Edith Thys answers for a
     question on pre-event sex (S.F. CHRONICLE, 4/10). In
     Philadelphia, Diane Pucin looks at the launch under the
     header: "Does New Magazine Offer Excuse To Ignore Women?" 
     Pucin:  "It should be an exciting thing ... Except, it
     leaves you with a queasy feeling. ...  What if, in the
     course of making money, SI forces women to make a choice: 
     read SI or read Sports Illustrated/Women Sport?  Or makes it
     easier for male readers to ignore female athletes in SI? 
     That's a setback for women athletes as much as those Summer
     Olympics were a step forward" (PHILA. INQUIRER, 4/10).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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