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Sponsorships Advertising Marketing

SPONSORSHIP SPOTLIGHT: TOP AD SPENDERS BY COMPANY AND SPORT

          The following is Nielsen Sports Marketing Service's     spotlight series on sponsorships for '96.  The first chart     shows the Top 20 sports advertisers in total expenditures     from January-December '96, followed by the Top 10 national     estimated expenditures by sport for the same period.             
TOP 20 LEADING SPORTS ADVERTISERS ($000)
COMPANY
TOTAL
 
COMPANY
TOTAL
Anheuser-Busch
164538.4
Chrysler/Plymouth
65290.8
Chevrolet
132356.1
MCI
63016.3
McDonald's
122102.3
Dodge
59605.9
Miller
99003.7
IBM Corp.
59078.5
Ford Motor Co.
97142.7
Honda
55140.2
Visa
91131.3
Procter & Gamble
53755.8
AT&T Co.
81247.5
Toyota
51174.8
Coca-Cola
74264.5
McNeil
50922.6
Nike
69663.6
Oldsmobile
45052.4
Nissan
67185.6
Reebok Int'l
42535.2

TOP 10 NATIONAL ESTIMATED EXPENDITURES BY SPORT ($000)
TOTAL
CABLE
NET
SYN
NFL
1147029.3
53448.1
1093581.2
0
Olympics
692645.1
2151.4
690493.7
0
NBA
451512.1
90160.3
361351.8
0
Sports Commentary
388983.1
171276.2
217665.3
41.6
College Basketball
362173.8
70145
282028.8
0
MLB
344309.3
52036
292273.3
0
College Football
293463.1
75790.4
217672.7
0
Pro Golf
281160.7
35139.5
246021.2
0
Motor Sports
203926.9
152432.5
51494.4
0
NHL
96570.2
51436.1
45134.1
0

 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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