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REINSDORF PROFILED IN CHICAGO TRIBUNE SUNDAY MAGAZINE

          Jerry Reinsdorf was profiled in an extensive piece by
     Andrew Gottesman in the CHICAGO TRIBUNE's Sunday Magazine.
     Gottesman: "Reinsdorf, by controlling two successful
     franchises in this country's third-largest city and by
     taking an active role in Major League Baseball, is among the
     most influential figures in America's sports establishment.
     ... As an owner who has helped transform sports into
     business, according to allies and opponents alike, Reinsdorf
     is considered so powerful because he is so knowledgeable." 
     More Gottesman: "Largely because of his year-round exposure
     in a major-media market, perceptions of his power have taken
     on sometimes mythic proportions.  Reinsdorf, for example, is
     credited by many observers with controlling baseball.  That
     idea is probably unwarranted. ... But even if Reinsdorf's
     influence is waning a bit in baseball, as evidenced by that
     lopsided defeat on the collective bargaining vote, his place
     as a sports industrialist remains unequalled in Chicago and
     rarely surpassed nationally."  Reinsdorf: "I don't deny
     influence, I deny power. ... Power is the ability to make
     people do things whether they want to do them or not, and I
     don't have that.  Influence is the ability to persuade
     people that it's in their best interest to do something."
          SLOW DOWN? Reinsdorf said he plans to "leave some" MLB
     committees, partially "out of frustration with management's
     willingness to compromise last fall."  However, he "will not
     reduce his involvement in baseball the way he has in
     basketball -- where he doesn't do much at all. He stopped
     attending NBA meetings "about three years ago."  Reinsdorf:
     "I once asked David Stern what the purpose of an owners
     meeting was, and he told me: 'So I can inform the owners of
     what I've done.'  Based upon that, I can send somebody to
     take notes" (CHICAGO TRIBUNE SUNDAY MAGAZINE, 4/6).

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