Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The Corel WTA Tour has added Fox Sports Net to its international TV package. The package will be marketed by TWI, the Tour's TV agent. Fox Sports Net will offer five non-domestic Tier I and II events for the rest of '97 (Corel WTA Tour)....In N.Y., John Crudele noted ITT "is already entertaining offers" for its WBIS+ and "there appear to be several companies taking a serious look" and "willing to pay ITT's price" (N.Y. DAILY NEWS, 3/31).
"In a case affecting what television programming Americans receive," the Supreme Court ruled yesterday that cable systems can be forced to carry local broadcast TV stations, according to Joan Biskupic in the WASHINGTON POST. The decision upholds a federal law passed in '92 requiring cable TV operators to carry the signals of local commercial and public broadcast TV stations. The law was intended to "protect free over-the-air television broadcasting and especially smaller broadcasters that feared cable systems would shut them out completely" (WASHINGTON POST, 4/1). The decision rejected the cable industry's argument that the law was an "unconstitutional intrusion on cable operators' editorial autonomy, a form of Government-compelled speech that violates the First Amendment" (Linda Greenhouse, N.Y. TIMES, 4/1). USA TODAY's David Lieberman notes the "biggest beneficiaries" are low-power and UHF stations -- particularly those that feature foreign language, religious and home-shopping programming (USA TODAY, 4/1). The N.Y. POST's Jon Elsen notes the ruling is "bad news for programmers trying to expand their cable audience, such as" The Golf Channel and CNN/SI (N.Y. POST, 4/1).